How a SaaS Company grew revenue by 115% from 2023 to 2024
How a SaaS Company grew revenue by 115% from 2023 to 2024
A SaaS company providing school management solutions for vocational schools unlocked 115% (YoY) revenue growth.
How a SaaS Company grew revenue by 115% from 2023 to 2024
A SaaS company providing school management solutions for vocational schools unlocked 115% (YoY) revenue growth.
The Challenge
A SaaS company was providing scheduling, payroll and management solutions with a unified technology platform for vocational schools but they had reached a plateau with new account signups from paid search, limiting their ability to grow beyond their core users. With increasing industry volatility and federal policy restrictions, traditional campaign strategies were not enough. By expanding into new paid social channels, building a customer acquisition funnel and focusing on performance-driven strategies, Azurea Digital helped increase software demo requests 307% while spending 12% less on advertising.
A SaaS company was providing scheduling, payroll and management solutions with a unified technology platform for vocational schools but they had reached a plateau with new account signups from paid search, limiting their ability to grow beyond their core users. With increasing industry volatility and federal policy restrictions, traditional campaign strategies were not enough. By expanding into new paid social channels, building a customer acquisition funnel and focusing on performance-driven strategies, Azurea Digital helped increase software demo requests 307% while spending 12% less on advertising.
Software demo requests increased 307% from a baseline period after developing an omni-channel strategy spanning major platforms.
The Results
307%
Software demo requests
35%
Paid search CPA
115%
YoY
Our Strategy
Previously, marketing efforts were too broad and and utilized an inefficient digital marketing structure which was heavily dependent on outdated attribution models like GA4 and last-click, leading to inefficient budget allocation. Azurea audited and implemented new site tracking to feed the ad platforms with the correct signals. We developed an omni-channel strategy spanning major platforms such as Meta, Google AdWords, X, LinkedIn, and other social networks. We established a customer acquisition funnel focused on building brand visibility, engaging new potential customers, and converting new opportunities into signups. As in any SaaS project, not all signups are equal, creating a tiered strategy for differing audiences or new market opportunities based on estimated different down-funnel values across search + programmatic helped develop the right balance between bid targets and expected return.
Previously, marketing efforts were too broad and and utilized an inefficient digital marketing structure which was heavily dependent on outdated attribution models like GA4 and last-click, leading to inefficient budget allocation. Azurea audited and implemented new site tracking to feed the ad platforms with the correct signals. We developed an omni-channel strategy spanning major platforms such as Meta, Google AdWords, X, LinkedIn, and other social networks. We established a customer acquisition funnel focused on building brand visibility, engaging new potential customers, and converting new opportunities into signups. As in any SaaS project, not all signups are equal, creating a tiered strategy for differing audiences or new market opportunities based on estimated different down-funnel values across search + programmatic helped develop the right balance between bid targets and expected return.
Our team built performance-focused creative that was optimized on a monthly basis to produce different creative types to drive higher engagement over existing assets.
Trusted by growing businesses
Ready to stop managing your marketing and start seeing it perform?
Book a 30-minute strategy call. We'll review what you're doing now, identify the gaps, and show you what an integrated approach would look like for your business. No pitch deck. No pressure. Just a clear-eyed conversation about growth.
Trusted by growing businesses
Ready to stop managing your marketing and start seeing it perform?
Book a 30-minute strategy call. We'll review what you're doing now, identify the gaps, and show you what an integrated approach would look like for your business. No pitch deck. No pressure. Just a clear-eyed conversation about growth.
Trusted by growing businesses
Ready to stop managing your marketing and start seeing it perform?
Book a 30-minute strategy call. We'll review what you're doing now, identify the gaps, and show you what an integrated approach would look like for your business. No pitch deck. No pressure. Just a clear-eyed conversation about growth.